The study of preference theory and decision-making delves into how individuals and collectives assess and order alternative outcomes under conditions of uncertainty and complexity. Traditionally ...

The Southern Economic Journal features original, refereed scholarly articles in all areas of economics as well as contributions on the pedagogy of economics. The journal also contains occasional ...

Ishikawa, Japan-- Consumer purchasing decisions can be considered as a form of preference-based human reasoning. There are two major schools of thought on preference. While mentalism asserts that ...