Fox Corp.’s Fox channel is cutting to commercials during the hydration breaks added to the FIFA World Cup for the first time, potentially creating hundreds of new ad spots.

Advertising has always reflected the values, assumptions, and blind spots of its era. What once seemed normal, funny, or persuasive can look surprisingly strange—or even shocking—when viewed through

The commercials running too long after a hydration break during the first match of the 2026 World Cup leaves fans upset.

Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have impressed Donald Duck. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million "match" for other inventory tied to its 2027 broadcast of Super Bowl LXI,

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with their commercials and others fumbling their attempts ...

For many, television commercials are less about watching and more about enduring. Those of a certain age will recall the familiar rush during a commercial break—a frantic dash to the bathroom or kitchen, squeezing every drop out of those 120 seconds ...

Raphael Gomes uncovers the unsettling reason food used in television commercials is often unsafe to consume.

Sports brands have always brought their own flavor to the FIFA World Cup. Over the years, the commercials created to promote their products have become iconic pieces and, in some cases, genuine cinematic masterpieces.