Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Thanks to demand from consumers, the coveted and formerly discontinued Diet Cherry Coke flavor is now making a comeback.

Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...

Diet Coke fans are in for a zesty treat. According to Coca-Cola, Diet Coke Lime is back on shelves — albeit for a limited time. “The flavor you’ve been waiting for is back,” the Coca-Cola website ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

A POPULAR limited edition Diet Coke flavour is returning to British shelves – and this time it will stay for good. There’s ...

A retired Diet Coke flavor was slated to make a return to Arizona store shelves in early October, according to the Coca-Cola Company. Diet Coke Lime will make a limited time return to grocery stores, ...

Most of us know how refreshing and satisfying a Coke can be. Whether it’s poured over ice on a hot summer day, is accompanying a burger and fries at lunch or is sipped alongside a tub of buttery ...

When it comes to managing blood sugar, diet soda may have the upper hand, but experts warn it’s not entirely risk-free in the ...

Diet Coke may not be the best beverage option for weight loss, but there’s no evidence to show it causes fluid retention. Diet Coke may offer an easy way to satisfy your sweet tooth without ...