Kids learning to code on tablets and computers is becoming more commonplace in forward-thinking schools all over the world. Studies have shown that learning to code benefits kids by not only allowing ...

When experts advised we have to start children coding at an earlier age, Fisher Price took them seriously. Really seriously. The Code-A-Pillar is a toy for toddlers that will teach them – eventually – ...

To be a prodigy, you’ve gotta start young. And if you get your child the Code-a-Pillar from Fisher-Price, you can turn a toddler into a computer scientist. Well, that’s a bit of an exaggeration, ...

If there ever was a question whether science, technology, engineering, and mathematics (STEM) toys were the wave of the future, Fisher-Price just answered it once and for all. The toy giant just ...

The East Aurora-based toy company tapped its designers, electrical engineers and "tech geeks" for Code-a-Pillar, the first toy in its new Think & Learn line. Fisher-Price was seeking to re-enter ...

Three engaged 3- and 4-year-olds sit on the bright world-map rug in UB’s Fisher-Price-endowed Early Childhood Research Center (ECRC), cheerfully playing with “Rapunzel,” a friendly, movable, toy ...

In terms of technology, 2017 has been all about how to simplify our lives with the latest gadgets. For the younger generation, technology is only getting more important, particularly as the kids of ...

EAST AURORA. N.Y. (WIVB) — A new toy is teaching children how to code. The Fisher-Price toy called the “Code-a-Pillar” was actually developed right here in Western New York it’s headquarters in East ...

My 2-year-old son has officially entered the “I can do it myself” phase, which would be fine if he actually could do half of the things he thinks he can. My kitchen is perpetually covered in yogurt.

Fisher-Price is looking to break back into the pre-school learning segment this year, beginning with the new Think & Learn Code-a-Pillar. It's a small, plastic caterpillar designed to teach children ...