In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Dustin Hoffman drank it in Kramer vs. Kramer. Matthew Broderick sipped one in War Games. A can of the stuff even popped up in Rambo: First Blood Part II. Throughout the ’70s and early ’80s–until that ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter gleefully popped the top on a can.

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

After a 57-year run, it’s the end of the line for Tab, Coca-Cola’s first diet soda, the beverage giant announced on Friday. “We’re forever grateful to TaB for paving the way for the diets and lights ...

Out with the old, in with the new. The Coca-Cola Company announced in a Friday news dump that it would be retiring its first-ever “diet” soft drink by Dec. 31. Tab, as '80s kids know, paved the way ...

Jenny Boyter's stash is dwindling. The Atlanta resident has just one 12-pack left of Tab -- a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...