Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

The city of Dallas' logo seen under R.L. Thornton Freeway near Zang Boulevard and Clarendon Drive. Everton Bailey Jr./The Dallas Morning News Dallas has been using its logo for around 50 years, while ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Tubi has given its logo an overhaul and a new coat of vivid paint — and has introduced a buoyant sonic logo akin to Netflix’s “tudum” — as the Fox Corp.-owned streamer prepares to launch into more ...

On Thursday, Mikaela Shiffrin launched her own personal brand and logo and announced a new podcast series which will debut ...

Everton Bailey Jr./The Dallas Morning News The Dallas City Council on Wednesday approved paying a law firm up to $200,000 to continue a legal battle over the city’s logo with a local clothing company.