General ad campaign for climate action receives more public engagement than tailored approach, study finds

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...
NPR

Is Climate Change Causing Sharks To Bite Humans? Metro Thinks So

Can taking Metro prevent shark bites? That's the contention of an ad in stations and trains throughout the region. It's part of a Metro public relations campaign to highlight the effects of climate ...
EurekAlert!

General climate advocacy ad campaign received more public engagement compared to more-tailored ad campaign promoting sustainable fashion

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...
Common Dreams

New Report: “Big Oil’s Deceptive Climate Ads”

A first-ever analysis of more than 300 climate-related ads from BP, Chevron, ExxonMobil, and Shell shows how the oil majors sold false climate promises from 2000 to 2025 The Center for Climate ...