DETROIT --In a terse exchange, General Motors is challenging the Chrysler group to "take it back." And Chrysler isn't budging. In Chrysler's recent TV commercials featuring former Chrysler Corp.

The Super Bowl has long been a showcase for automakers looking to show off their latest vehicles or give a new direction for their brand. Car companies will usually pull out all the stops with ...

In its post-bankruptcy life, Chrysler unveiled two commercials starring Eminem and Clint Eastwood that caught consumers attention during the Super Bowl that cast the car maker as part of the American ...

After cashing in a cool $1 million from Lipton Brisk, Eminem takes it to the Motor City in another big Super Bowl commercial. Em touts the all-new Chrysler 200 in a two-minute ad spot which reportedly ...

(Soundbite of a Chrysler commercial) Mr. LEE IACOCCA (Former Chairman, Chrysler Corporation): The new Chrysler Corporation introduces the K-cars, the American way to beat the pump. JIM ZARROLI: When ...

There’s nothing more annoying than seeing Vancouver or some other city falsely portraying Seattle on TV and in the movies. But now the tables have turned. It seems the folks at Chrysler – or at least ...

NEW YORK (Reuters) - A Chrysler commercial featuring rapper Eminem and a lighthearted Volkswagen advertisement triumphed on Super Bowl Sunday, as the annual battle of the brands turned into an all-out ...