ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...
EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre over ...
The Chosun Ilbo on MSN
China's micro-dramas sweep global markets with ultra-short format
God of Fortune, when will you finally side with me?” One rainy night, after finishing overtime, the female protagonist Xuanler mutters this to the sky as she drags her exhausted body home. Xuanler, an ...
The popularity of Chinese dramas is exploding, creating a multibillion-dollar industry. Global viewers find themselves ...
China's $5 billion micro drama industry is booming Bytedance and competitor Kuaishou among successful first movers Companies with Chinese ties creating short videos for U.S. customers Micro dramas ...
The popularity of Chinese dramas is exploding, creating a multibillion-dollar industry. Global viewers find themselves attracted to these "universal" stories and appreciate their glimpse at Chinese ...
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