AD is additional commentary that verbally explains what’s happening on screen, and is a vital tool for people with visual impairments to consume and enjoy content. Coinciding with the broadcaster’s ...

Channel 4 wants the UK television industry to know: the dark days are over. The 40-year-old British broadcasting institution has suffered one of the most grueling periods in its history after a ...

Channel 4 Sales today announces it is teaming up with NatWest on a new deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage.

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered ...

Spirit Studios is partnering with Channel 4 to deliver a generative AI ad campaign. Part of Channel 4’s Fast Forward strategy, which aims to accelerate digital opportunities for ‘new-to-TV’ ...

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative ...

CEO Alex Mahon lauded gains on YouTube and beyond as the U.K. broadcaster posted its annual report and highlighted that her team was not looking for government help as it works to turn around losses.

Channel 4 Sales has been appointed as an advertising sales partner in the U.K. and Ireland for the Great Network, owned by Narrative Entertainment. The multiyear partnership, which will begin in ...

CEO Alex Mahon at the Royal Television Society's London Convention also discussed the "recovering" ad market and an abandoned idea of privatizing the TV company. By Georg Szalai Global Business Editor ...

News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in January This year, Channel 4 will be simplifying its ad ...