Our sense of sight is very important to how we perceive and respond to the world around us. There are vision tests that tell us how strong our eyesight is and others that let us know whether or not we ...

Psychologists who study the fascinating phenomenon of change blindness know that merely looking at something is not the same as actively paying attention to it. As the demonstration in this video ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Ioffe, co-founder and chief ...

Our sense of sight is very important to how we perceive and respond to the world around us. There are vision tests that tell us how strong our eyesight is and others that let us know whether or not we ...

Research suggests we're not that great at detecting changes in our immediate environment. Across various studies, subjects have failed to notice both subtle and major differences in visual stimuli ...

Change blindness = when we miss a huge change because we were focused elsewhere. Have you experienced change blindness? Perhaps a key employee became disengaged and you could have prevented it. Or a ...

Madis Vasser is a psychology student at University of Tartu Virtual Neuroscience Lab, and he collaborated with the computer science department to create a VR toolbox for doing experimental psychology ...

People often fail to notice large changes to visual scenes, a phenomenon now known as change blindness. The extent of change blindness in visual perception suggests limits on our capacity to encode, ...

Entitled 'Blur or Not - Alertness Experiment 2', the 45-second TVC features an experiment carried out in a Singapore mall that demonstrates a general lack of alertness among people going about their ...

Each time the eyes are spatially reoriented via a saccadic eye movement, the image falling on the retina changes. How visually specific are the representations that are functional across saccades ...