Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...

TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...