Anyone who’s streamed content has firsthand experience of what happens when ad podding technology misfires. Ad podding is supposed to eliminate redundancy and conflict, but whereas linear has rules ...
Wurl, a leader in the CTV industry, recently published A Full-Funnel Approach to CTV Marketing 2024 – a new report developed in partnership with parent company, AppLovin, a leading marketing platform, ...
The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the “seamless buying of connected TV (CTV) inventory.” The specs ...
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