In a surprise move, ValueClick late Friday announced a deal that further consolidates the field of online affiliate marketing services. In a deal valued at $58 million in cash and stock, ValueClick ...

ValueClick on Friday said it agreed to buy privately held Commission Junction for about $58 million in cash, another sign of consolidation in the online marketing business. Westlake Village, ...

There are three letters that send many people in this industry into a tizzy: C-P-A. CPA stands for cost-per-action and is just another way to define affiliate marketing. CPA is not the most loved and ...

CHALFONT, Pa.--(BUSINESS WIRE)--AWeber, one of the world’s leading email marketing and automation providers, today announced the expansion of its in-house affiliate program to include CJ Affiliate™ ...