Butlins is in the throes of a major brand re-evaluation, with the company’s board due to sign off a three-year brand strategy tomorrow that could include a revamp of the holiday company’s identity.

Butlins is poised to launch a reworked corporate identity, designed by Unreal, that will roll out across its four business divisions next year, as part of a ‘mammoth’ brand review project. Unreal has ...

An updated version of the famous 1970’s Pool Rules poster is being used to promote the Butlins Swimathon 2004 in aid of Macmillan Cancer Relief. The organisers of the world’s largest swimming ...