LONDON — Diving deeper into online gaming, Burberry on Monday unveiled B Bounce, its first such game outside of China. In the game, players control a deer-shaped character dressed in one of three ...

Burberry has a new game called ‘B Bounce’ and before you write it off completely — or ditch us to play it for an hour straight — you should know that if you’re really good, there’s a chance of winning ...

LONDON (Reuters) - Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.