Adobe’s decision to stop integrating Pantone libraries into their products this past summer caused a big disruption, to say the least. Designers and agencies, especially small ones, were suddenly ...

A little splash of color can brighten up even the dreariest of days, but did you know color also has powerful effects on your brand’s perception? Believe it or not, the old-school memorization of ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

For over twenty years, Pantone, through its Color of the Year program, has selected a color (or colors, 2021!) that reflects the latest color influences and highlights how what is happening in our ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing Color can make a difference in everything ...

When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Following 2025’s “Mocha Mousse” moment, Pantone has crowned “Cloud Dancer” as its Color of the Year for 2026. The “billowy, balanced white” will serve as a symbol of “calming influence in a frenetic ...

Tony Khan is all about consistency. AEW Dynamite got a visual update to start 2023, highlighted by new graphics and ring accents that featured a red and blue color scheme. Those two colors draw ...