Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

Private label innovation accelerates in 2026 as major grocers launch protein and fiber products and expand store brand ...

Private label is becoming increasingly popular in the F&B industry due to rising inflation and brand backlash despite Americans' love for big brands. The F&B industry has always been about building ...

Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...

For decades, private label was the afterthought in US grocery aisles – the packaged food products shoppers primarily bought when they had to, not when they wanted to. Cheaper? Sure. Good enough?

Industry research shows label design is moving from a regulatory necessity to a central branding tool that can shape consumer preference. Analysts highlight that brands perceived as both meaningful ...

Private-label consumer goods now enjoy quality parity with most national brands. These house brands also tend to boast better profitability for the retailers selling them. Kroger stock's tepid ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Private label has hit record highs across Europe. Circana data reveals why brands are losing ground—and what strategies can ...

There's a huge economic force driving private label demand: as costs to consumers rise, a willingness to consider private label also grows. If inflation is bad news for most, it may be among the best ...