Sleeping on a problem might be more powerful than we ever imagined. Neuroscientists at Northwestern University have shown that dreams can actually be nudged in specific directions — and those dream ...

Think back to a time when you needed a quick answer, maybe for a recipe or a DIY project. A few years ago, most people’s first instinct was to “Google it.” Today, however, many people are more likely ...

In the fast-paced world of marketing, I’ve always approached creativity as an organization’s bread and butter, with innovation as the knife that spreads it. As the VP of marketing at Hootsuite, I’ve ...

Can an AI chatbot make a person more creative? Supporters of artificial intelligence say it can serve as a muse, but critics doubt it — they say that it does little more than remix existing work. Now, ...

People say consistency is the key to creativity. But sometimes, doing the same things repeatedly can leave us feeling like beached whales on the sand. A 2024 study found that consistency of interests ...

Ever been told to 'sleep on it'? A new study reveals how sound cues during REM sleep can guide your dreams to solve complex problems and boost creativity. Discover the science behind it.

New research suggests that the distinctive cognitive traits associated with Attention-Deficit/Hyperactivity Disorder, or ADHD ...

The ability to be creative resides in all of us, but tapping into a creative mindset can sometimes be a real challenge. People might view creativity as an artistic ability. But creativity is also ...

Sometimes doing something completely different from creating helps spark a creative project or motivates us to create. Simple tasks like doing the dishes or folding the laundry can quiet us in such a ...