Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

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Stephen Colbert interviewing Kimmel, Fallon, Meyers and Oliver at the same time is beautiful chaos Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not ...

“No blood should hold us back” flashes up on the screen, and it makes me want to punch the air. (Maybe I did. I’m not telling.) In the context of the Red.Fit campaign, which aims to educate women on ...

The iconic Bodyform advert, famed for its lyrics 'Whooah Bodyform!' is being recreated by singer Ella Henderson. Chart-topper Ella agreed to record the classic jingle with new lyrics, reflecting how ...

When you think about it, adverts for period-related products are weird, aren’t they? What’s with the blue liquid used in the demonstrations? Last time we checked, we weren’t bleeding bright blue blood ...

When you imagine an ad for sanitary napkins or tampons, what comes to mind? Maybe a girl doing cartwheels on the beach while wearing white jeans, followed by a test tube of blue liquid being poured ...

We're so accustomed to seeing period blood depicted as blue liquid in advertising that many of us never even question it. Marketers may think they're making periods more palatable by sanitising them ...

Bodyform is tackling period taboo by depicting menstrual blood in their new advert. In a UK first, the 20-second clip will depict a hand pouring a vial of realistic-looking blood onto a sanitary towel ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...