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Joan London’s Kirsty Hathaway explains why the latest Bodyform campaign explores women’s health taboos but provides a playbook for other brands to follow. Isn’t it wild that in 2024 when information ...

Add Yahoo as a preferred source to see more of our stories on Google. Bodyform has released a new advert which tackles period taboos (Getty Images) Typically adverts for menstrual products have tended ...

In January of this year, Essity, the parent company of Bodyform, and its agency AMV BBDO marked a decade of groundbreaking ads such as ‘Last Lonely Menopause’ and ‘Viva La Vulva.’ These campaigns have ...

Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

Bodyform, a provider of menstrual hygiene products, announced the launch of its line of menstrual hygiene products, which are designed to help combat period poverty. With a focus on accessibility, ...

So, here’s a thing that’s currently happening: UK-based menstrual product company Bodyform has created a set of period emoji they’re calling “femoji.” The “femoji” consist of six specially-designed ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012) What do you do ...

Consider yourself warned: the next few paragraphs are not going to be pretty. They contain blood clots, cervical mucus, and vaginal secretions. And they're not the sexy sort of secretions either, they ...

Bodyform's advertising campaign also shows a man buying sanitary towels Bodyform has become the first brand in the UK to feature sanitary pads stained with red liquid, rather than blue, in its adverts ...