Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list sign-ups with specific incentives (like free bonuses). Landing pages work ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take. Landing pages have served as a fundamental tool ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...