Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will ...

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom ...

With Bing’s launch yesterday, Microsoft aired its first ad for the new decision/search engine. The first ad was quite weak in my opinion, but the next two ads are a slight improvement—though that’s ...

Microsoft finally copped to incorporating ads into its buzzy AI Bing Chat this week, though the company's announcement offered little clarity. Reading time 4 minutes With the AI-arms race in full ...

Many website owners depend on Google's AdSense program, which allows them to generate additional income from Google ads they agree to host. If you want to expand your site's advertising reach, you are ...

Microsoft is exploring new revenue streams through generative AI chatbots and has begun showcasing its ad format for its ChatGPT version of Bing Search to advertisers. The new Bing encourages users to ...

Advertisers and agencies will now be able to quantify product prices. Price Extensions has been added to Bing Ads for mobile and desktop, enabling ads that appear at the header of a search-results ...

Say hello to Microsoft Advertising. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In a change that mostly affects marketers, Microsoft has ...

Microsoft has announced that Bing Ads, its advertising platform, is being rebranded to Microsoft Advertising. The change in name is meant to reflect the availability of the platform beyond the search ...

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions" Sachin wrote ...

Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will launch in ...

Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: "="" "=""> Microsoft announced the change in an April 29 blog post. As ...