Recently, or maybe not so recently, the terms “alpha” and “beta” to describe men and women have hit the mainstream (for more on this idea, read The Alpha Woman Meets Her Match), and I have had ...

The term “Beta male” is used in cultural and social contexts to describe certain masculine traits that contrast with the archetype of the "Alpha male." In the realm of love and romantic relationships, ...

He might look confident and in control, but under the surface these habits reveal a softer, more submissive side.

In yesterday's Mail, Anna Pasternak said ambitious Alpha Females can never find lasting love with 'Gamma men' who earn less than they do. Her words brought a furious reaction: Amanda Platell says:In ...

Today's Alpha Woman is everywhere. In dress and style, the Alpha is the familiar, highly visible prototype—she wouldn’t be caught dead in a 1980s power suit with padded shoulders that imitated male ...