Companies have been forced to change their corporate cultures and their standards of operation. The change has been forced on them by globalization of markets and competition, growth of immediate ...

Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

A rudimentary definition of behavior modification is encouraging others to behave the way you want, while discouraging the kind of behavior you don't want. The workplace is the ideal setting to ...

Logan T. Cowan, Sarah A. Van Wagenen, Brittany A. Brown, Riley J. Hedin, Yukiko Seino-Stephan, P. Cougar Hall, Joshua H. West Health Education & Behavior, Vol. 40, No ...

As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...

Objective. Theory use may enhance effectiveness of behavioral interventions, yet critics question whether theory-based interventions have been sufficiently scrutinized. This study applied a framework ...