The Hoosiers revived a mascot Aug. 30, 2025. Here's why they settled on reviving the mascot, what it is and what it has to do ...

But for the first time since 1980, the Hoosiers' athletic programs have a mascot, and it coincides with the best season in ...

When Lee Corso returned to Bloomington for the first time as ESPN "College GameDay" analyst and extraordinary picker, he didn't have a famed mascot headgear to wear. That changed this Indiana football ...

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond ...