The Business Journals

Barbie Radio: DJ Barbie takes to the airwaves for Mattel

Mattel, Warner Music teamed with iHeartMedia for Barbie Radio. Mattel Inc. and Warner Music Group are partnering with iHeartMedia to launch Barbie Radio, a 24-hour digital only station that stars ...
Radio Ink

DJ Barbie

Mattel, Warner Music Group and iHeartMedia are bringing the iconic American doll, Barbie, to the digital bitstream. Barbie Radio, the first branded radio channel from Mattel, is a 24-hour digital only ...
Business Wire

Mattel and Warner Music Group’s Arts Music Division Partner With iHeartMedia to Bring Barbie to the Airwaves

NEW YORK & EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Warner Music Group’s (NASDAQ: WMG) Arts Music division announced they are partnering with iHeartMedia (NASDAQ: IHRT) to ...
Iowa Public Radio

'Barbie' sets even more records

WILL FERRELL: (As Mattel CEO) Get that Barbie. KELLY: As NPR's Neda Ulaby tells us, "Barbie" is now the highest-grossing Warner Brothers movie in the studio's history. NEDA ULABY, BYLINE: OK, so ...
Radio Ink

Old Doll, New Tricks: Marketing Lessons From Billion Dollar ‘Barbie’

(By John Shomby) The fourth biggest movie opening weekend in history happened earlier this summer and reinforced a brand that has been around since the late 50s. Mattel’s 64-year-old doll, Barbie, led ...
The Business Journals

Barbie Radio: DJ Barbie takes to the airwaves for Mattel

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Mattel, Warner Music teamed with iHeartMedia for Barbie ...