Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...
Before Margot Robbie’s live-action take on the doll, Mattel put out more than a dozen animated films that have an avid following, even now. By Sarah Bahr Sarah Bahr rewatched the first five Barbie ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
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