Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...

There's something a little different about Barbie in 2015 — she's not just a doll anymore, but a full-fledged superhero. Mattel's Barbie in Princess Power is debuting this week at the New York Toy ...

Mattel shares (NASDAQ:MAT) jumped nearly 20% on Monday, following multiple reports of a possible takeover by toy rival Hasbro (NASDAQ:HAS). The potential merger could be a deal made in doll—and ...

It’s finally happened! Mattel is celebrating Star Wars: Episode IV – A New Hope with a collection of Barbie dolls that look like they just stepped on the runway at a fashion show. The collection ...

Barbie is being "blocked" by "Frozen" characters -- as the Disney dolls' sales lift Hasbro stock to dizzying heights. Post Staff It’s official: the Disney princesses spent the holidays beating up on ...

At the toy manufacturer Mattel Inc.,MAT1.34%increase; green up pointing triangle Disney DIS-1.64%decrease; red down pointing triangle ‘s princesses aren’t damsels in distress. They are saving the day.

My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...

Barbie got a major makeover this week when Mattel released the beloved doll in three new more, realistic body types, and with 30 hair colors, 22 eye colors and seven skin tones. One thing Barbie ...

Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...