In the past, ads for lamb by Meat & Livestock Australia (MLA) and The Monkeys have stirred up controversy (see "Australian lamb ad banned after review" and "On the lamb: MLA's much-anticipated ...
Creative effectiveness platform System1 has unveiled the top 10 Aussie ads that it measured in 2025. The highest scores have been awarded to Meat & Livestock Australia, AAMI, Repco and Kia, featuring ...
IT WAS supposed to promote unity through meat-eating but there was one glaring problem. Now India has hit back. The ad, titled “You Never Lamb Alone”, launched by Meat and Livestock Australia (MLA) on ...
Take Australia's most famous meat advertising. Take global tech giants. Then take the piss. This is the story of how repositioning Australian Lamb as the Ultimate Social Device made it famous, loved ...
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