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Tourism Australia nabs Robert Irwin, Nigella Lawson for new international marketing campaign

Australia's tourism bosses have hired wildlife ambassador Robert Irwin and British celebrity chef Nigella Lawson to front a new multi-million-dollar campaign aimed at luring international travellers ...
Travel Weekly

Tourism Australia encouraged by a strong July

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
Campaign Asia

Controversy dogs new Tourism Australia ads

Tagged 'Where the bloody hell are you', the M&C Saatchi-created TVC was initially unveiled in a pre-launch to the Australian trade media in Sydney, and quickly attracted criticism from a number of ...
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Robert Irwin Fronts Tourism Australia’s Revamped US Campaign

Tourism Australia is rolling out the next phase of its popular Come and say G’day campaign, and this time, a familiar face is joining in on the fun. Wildlife conservationist Robert Irwin—son of the ...
TravelPulse

Tourism Australia VP Talks Second Chapter of ‘Come and Say G’day’ Campaign

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...