Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Consumers dreaming of powdery mountaintops have a new way to plan out their ski ensembles before they hit the slopes. On Wednesday, Mountain Hardwear announced that it has taken the “guesswork out of ...