LAS VEGAS — There’s a use case for virtual reality that remains untapped: the automobile. “VR in the car” – where passengers amuse themselves with virtual reality (VR) headsets instead of phones or ...

AUSTIN, Texas — Audi of America offered South by Southwest festival goers a glimpse of in-vehicle entertainment of the future. The automaker partnered with startup Holoride to show how it plans to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More After years of effort, Holoride its turning cars into mobile theme parks ...

Audi has spun out a new company called Holoride that aims to bring a VR experience to the backseat of every car, no matter if it’s a Ford, Mercedes or Chrysler Pacifica minivan. Holoride was announced ...

From the outside, it looks as though I'm in the back seat of a new Audi e-tron, being driven around Speed Vegas for roughly two laps. Look closer, though, and I'm not making awkward small-talk with my ...

holoride, the Audi-backed company that’s building the future of in-vehicle experiences, has announced its debut on Elrond Network’s strategic accelerator platform, the Maiar Launchpad. holoride’s ...

Audi has revealed that the VR tech for back-seat passengers demonstrated at CES 2019 will roll out to select vehicles from June. The holoride platform can adapt content to the car's movement during a ...

Virtual reality is coming to Audi vehicles. On Saturday, the automaker announced it would support Holoride's in-car VR technology starting this summer. In June, select Audi models with the company's ...

Forward-looking: Compared to other devices, VR headsets are much more private and immersive, allowing users to make long trips much more enjoyable. Of course, you wouldn't use it as a driver, at least ...

Germany-based, Audi-backed startup holoride hopes to transform in-car entertainment via VR and what it calls "elastic content." We spend an awful lot of time in our cars. That’s why in-car ...

Virtual reality is about to launch in series production cars this summer, starting with Audi sedans and SUVs. Holoride announced Saturday at the SXSW tech, music and film conference in Austin that its ...