When highly attractive influencers adopted a humble tone, sharing their struggles, training challenges, or fitness plateaus, ...

A new study published in Psychology & Marketing casts doubt on the long-standing marketing slogan that “sex sells”—at least when it comes to social media fitness influencers. Across several ...

A study that focused on peoples’ reactions to photographs of two women side-by-side produced compelling results. Participants were presented with two photographs and asked to choose which woman they ...