For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies — bits of code dropped into ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform ...

Facebook has done something big with the relaunch of its Atlas ad server, acquired from Microsoft 16 months ago, but that something has little to do with serving ads. Rather it’s about replacing the ...

When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making it primarily a people-based measurement ...