Biotech start-up Arcaea is taking floral fragrances back to the past, with a new range of scents based on extinct flowers. Its new brand, Future Society, uses sequenced DNA from extinct flowers as ...

In 2016, Boston-based biotech company Ginkgo Bioworks went to Harvard University’s Herbaria with the goal of replicating the smell of extinct flowers. The scientists gathered approximately a dozen ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Japanese arcade-inspired mobile rhythm game Arcaea’s main story will ...

Biotechnology may have sustainable implications for beauty, but executives on the front lines see larger opportunities than just a single cause. At the 2022 WWD Beauty CEO Summit, Jasmina Aganovic, ...