Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri.

Big news! Apple partners with Google`s Gemini AI for Siri & future features. Discover how this deal impacts iPhone AI & the tech race. Click to learn more!

Apple Prepares AI-Powered Siri Upgrade With Google Search Integration Your email has been sent What will the AI-enhanced Siri do? Underlying search system Financial and personnel considerations are tied up in Apple’s generative AI efforts Future plans ...

Is AI the new Google? With more of us turning to artificial intelligence for answers, what will become of the dominant search engine that for so long has been our main gateway to the internet? That existential question came to the fore Wednesday when Apple ...

Shares of Google parent Alphabet Inc. tanked more than 7% on Wednesday after a senior Apple executive signaled that the iPhone maker was looking at search engine alternatives for its Safari web browser. Eddie Cue, Apple’s senior vice president of ...

Google can continue its search deal to pay Apple billions of dollars a year for a prime spot as Safari’s default search engine, as long as it’s not an exclusive placement, a court ruled Tuesday. U.S. District Judge Amit P. Mehta said the proposed ...

Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true catalyst for premium valuation could be a bold shift to ...