The article first appeared on GeeMee's blog page. The contemporary mobile ecosystem demands sophisticated monetisation approaches that transcend traditional advertising models. With over 10 million ...

Koah, a company focused on AI startups and developers, is bringing sponsored advertisements to AI tools and apps.

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

Apple's App Store revenue and downloads grew in August, but at a slower pace than historical trends. JP Morgan analyst maintains Overweight rating.

The sports app market has expanded rapidly in recent years, moving beyond simple score updates to become a central hub for how fans watch, play and follow their favourite teams. Live sports streaming ...

The recent surge in AppLovin's share price can be attributed to a powerful combination of catalysts, including rapid revenue growth, enhanced operating leverage, and emerging new opportunities.

AppLovin stock has soared in recent years with strong revenue growth and growing investor confidence. The company succeeded in the mobile gaming market but now has greater ambitions. AppLovin's ...

TL;DR: Epic announces new favorable terms in a bid to pull more developers to its digital storefront, and announces a new Epic Webshop that circumvents app store fees for microtransactions. Epic just ...