Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

Summary: The e-commerce giant Amazon has started testing a new feature called ‘Buy for Me’, which uses agentic AI to buy products from other online retailers on your behalf. The new feature is live in ...

Amazon has started testing another AI-powered feature called "Buy for Me," which allows the e-commerce company to make purchases for you from other websites. Specifically, from the actual website of a ...

Amazon is facing complaints from independent retailers over a new shopping experiment that lets customers buy products from other websites directly within Amazon’s app. The feature, called Buy for Me, ...