In her new role, Jayaraman is expected to lead agency partnerships across media, e-commerce, Amazon DSP and full-funnel ...

From agentic AI that optimizes workflows to contextual streaming TV ads that adjust in real time, the future favors brands that innovate boldly and stay deeply connected to authentic customer insights ...

Technology is expected to play a larger role in shaping how brands connect with consumers, with a focus on combining ...

Amazon India's advertisement revenue engines, which already outpace its e-commerce business, may get further fuel with the expansion of its new vertical Amazon Now, as the quick commerce venture opens ...

Amazon Ads is expanding Prime Video’s limited advertisements to new markets in 2025, including Brazil, India, Japan, the Netherlands and New Zealand. The move, which was announced during the tech ...

India, Brazil, Japan, New Zealand and the Netherlands will see advertising added to Prime Video in 2025, joining the U.S., Canada, France, U.K. and Mexico. By Alex Weprin Senior Editor Amazon is ...

Amazon (AMZN) is set to introduce limited advertisements on its Prime Video platform in India starting next year. This initiative is part of AMZN’s larger strategy to enhance advertising revenues and ...

Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

Amazon Ads India has appointed Akila Jayaraman as Head-Agency Partnerships. Prior to this, she worked at JioAds as Head of ...

From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands ...

Earlier, she held senior roles at Cheil India, Essence, Madhouse, Comviva Technologies and Ericsson, spanning digital media, ...