A screenshot of Tourism Malaysia's award-winning video titled 'Truly Wondrous, Nature & Rainforest', featuring the country's everlasting slogan, 'Malaysia Truly Asia'. Outside Uganda’s international ...

Brands including KFC and Nike are firmly embracing bygone advertising slogans within very modern advertising. We explore why these long-used straplines can be so satisfying, and why more brands aren’t ...

I must admit to thinking that the "Amazing Thailand" slogan was a bit over the top when it was first introduced by the tourism authorities about two decades ago. But over the years I have grown quite ...