Pokemon Enters the Brick World: Unboxing Lego's 2026 Starter Sets

The buzz hit hard when Pokemon entered the Brick World through the official first LEGO Pokémon sets. Launched February 27, ...

Lego's smart brick is the most inventive thing the company has done in years

And it's all been done without a phone app ...
USA Today

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO is releasing a huge wave of new LEGO Star Wars sets — here are our favorites

A fresh wave of LEGO sets inspired by Star Wars has officially arrived, and it’s one of the most interesting launches the ...
CNN

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...
MassLive

LEGO just released a huge wave a new LEGO sets — here are all of the best ones

LEGO is kicking off 2026 with one of its biggest January 1st release days ever, bringing a fresh wave of new sets across themes like Botanicals, Art, Technic, Star Wars, Creator 3-in-1, and more. LEGO ...
IGN

LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec ...