It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In recent years, TikTok has surged to the forefront of social media, transforming from a niche video-sharing app into a ...

AI influences our decisions and beliefs—and we don't notice—by taking advantage of our innate responses to novelty, ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

Social media is largely powered by tech, and nowadays, AI is having a significant impact on social media algorithms.

Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important ...

AI is transforming travel booking by enabling collaborations between AI engines and major travel companies, potentially ...

Welcome to Beauty Run by Robots, a Vogue Business mini-series exploring the role and effects artificial intelligence (AI) ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Now, leveraging that same technology, PRophet has integrated with its influencermarketing.ai platform to identify and target social media influencers and journalists in one seamless process.

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...

In the past two decades social media has reshaped how we think, feel, and connect. It has also unwittingly prepared us for ...