Marketing’s real AI advantage won’t come from adopting it quickly, but from defining early and clearly what should never be ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

AI in email marketing isn't just about automation; it's also about anticipation.

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

The greatest challenge in marketing today isn’t learning how to use AI tools. The real difficulty is learning how to build your campaigns, content engine, and customer journeys in a way AI can ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing ...

Yum Brands last year launched personalized marketing campaigns driven by artificial intelligence, teasing an “AI factory” that leverages consumer data to enable its digital ecosystem. Last month, the ...

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...