There are loyalty programs for just about anything nowadays, but they aren’t all created equal. Some memberships seem to take eons and a good chunk of moolah before you see any benefit. Luckily for ...

Michael Jordan wanted to wear Adidas when he made it to the NBA, according to the Wall Street Journal. Unfortunately for Adidas, the company didn't want Jordan. Adidas is still the second-largest ...

Despite enjoying initial success, adidas has had mixed results with musician endorsements. After reshaping the industry with Kanye West, the artist's controversies led to a breakup, resulting in a ...

Explore Boardroom, where Yahoo and Boardroom Sports cover the business and culture behind the biggest sports stories. “The Last Dance” has delivered on insight into the Chicago Bulls’ locker room and ...