Often, financial motivation results in people writing great educational material for hackers. Such is absolutely the case with this extensive documentation blog post on addressable LEDs by [DeRun].

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

Today, we’re going to explore the uses of addressable LEDs. Addressable LED is an easy way to add complex lighting effects to any project. Each addressable LED has an integrated driver that allows you ...

The ad industry has lots of similar-sounding terms to describe how content reaches viewers – advanced TV, addressable TV, convergent TV. But what those terms actually mean and how they differ is ...

The most fascinating project you can build is something with a bunch of blinky hypnotic LEDs, and the easiest way to build this is with a bunch of individually addressable RGB LEDs. [Ole] has a great ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...