When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

Even though it is often maligned, Bing is not as irrelevant in the face of its main competitor as many consumers, and marketers, think. Microsoft’s search engine holds a 25% market share in the UK, ...

Bing announced they have improved the import feature from Google AdWords to Bing Ads. Specifically you can now import more from Google to Bing, including more in quantity and more in terms of data.

While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...

Microsoft recently awoke a sleeping giant after remaining stagnant for a decade. Some attribute the awakening to Satya Nadella, who took the reins as Microsoft CEO in February 2014. "Satya turned our ...

This week I posted the monthly Google webmaster report, catch up quickly there. Google is now requiring AMP articles to have higher resolution images to be in the top carousel. Bing now has ...

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying. Barry ...