Add Yahoo as a preferred source to see more of our stories on Google. Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying ...

Add Yahoo as a preferred source to see more of our stories on Google. Pashun George and her sister grew up scratching their mother's back before bed. Now, they charge $130 an hour for it. In 2010, ...

Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...