AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

AMC Theatres, the world’s largest theater chain, will be offering even more discounts to moviegoers starting this summer.

Movie tickets will be slashed in half this summer at AMC Theatres. The world’s largest ... to have made this change to our ticket pricing strategy until the box office showed true signs of ...

The movie theater ... effort," AMC Chair and CEO Adam Aron said in a statement. "Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office ...