USC Trojans junior running back Waymond Jordan has seen his Name, Image, and Likeness (NIL) value skyrocket this summer ahead ...

The USC Trojans coach Lincoln Riley and the staff are building an elite recruiting class. The Trojans are up to 30 commits, ...

But a vocal segment of USC’s fan base has been upset with the program’s NIL efforts, and it was a big talking point when the Trojans brought in the No. 12-ranked recruiting class in the 2023 ...

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.

Although we could’ve submitted a USC prediction for coveted four-star New Jersey Edge Luke Wafle on Sunday (June 15) morning ...

$10 Million USC Recruit Has One-Word Reaction to 4-Star QB’s Commitment to Ohio State originally appeared on Athlon Sports.

A new USC NIL collective, Victory Formation, is part of a wave of donors finding support from school leaders who once shunned third-party NIL help.

A new collective entered USC’s crowded NIL landscape Friday, hoping to bring some clarity to the Trojans’ efforts in this relatively new frontier of college sports. House of Victory was ...

Scott Schrader of On3 rolled out the list of top "must-get" recruits left for the USC '26 recruiting class. He threw in wide ...

USC announced a partnership with media company Stay Doubted that establishes a third-party agency to represent athletes and help facilitate NIL deals on their behalf.

As USC navigates this new NIL era, fans, boosters, donors and alumni are going to need to play a critical role in ensuring the program competes at the level they have long aspired to, ...

Investigating the realities of USC's NIL situation, including a beefed-up House of Victory and issues with ambiguity in pay around recruits and their families. Skip to content.